Two of these products revealed Sony Xperia Mobile World Conference, Barcelona, Spain, yesterday. Citing Mashable page, these two parts of the Xperia NXT series based on Android, after Sony introduced the Xperia S.
Xperia P will have a body with an aluminum unibody construction called. It is a touch screen phone with 4-inch screen, the so-called "reality display". Xperia P is also equipped with the White Magic, which will provide a more wide angle in a brighter light.
Xperia P also will feature Near Field Communication (NFC), 8 MP camera and 1080p video. Sony Xperia P also possible to connect to an HDTV via HDMI.
While Xperia U is a smartphone with the specifications under the Xperia P. Xperia U will have a 3.5 inch screen, dual core 1GHz processor and a 5 MP camera.
P and Xperia Xperia U ready to ship in the second quarter of this year. However, Sony did not mention whether the two Xperia will use Android Ice Cream Sandwich.
Rebranding Sony
Previous Sony formed a joint venture with Ericsson, and release their products under the banner of Sony Ericsson. But Sony then complete separation purchase 50 percent owned by Ericsson on February 16 last. With the new flag called Sony Mobile Communications, the two products is a marker Xperia Sony return to the smartphone market.
However, Sony warned that the transition is caused Sony should do the rebranding, to escape from the shadow image and Sony-Ericsson. Because of Sony's rebranding was conceived as a process that is not easy.
Quoting Reuters page, the new CEO of Sony, Kazuo Hirai, said that some management changes have been made. However, it is still a long way to explain to everyone what is done by the company.
"Sony Mobile Communications requires the backrest according to Sony Corp, may be a separate company. But this way, we need openness and cooperation to be smooth as if it were in one organization," said Hirai.
Sony Mobile Communications led by Bert Nordberg, who has been the CEO of Sony Ericsson since 2009. Hirai and Sony's commitment Nordberg back on business cell phone. "That is the way of my dreams, that is Sony Mobile Communications with a bunch of good runs," said Hirai.
